Kickstarter aims to decrease food waste

Ovie Smarterware is the world’s first smart food storage system. The start-up is currently campaigning through Kickstarter to raise funds in order to work toward a goal of reducing global food wastage.

According to its website the average American throws away 40% of the food they bring home which equates to chucking away two of every five shopping bags.

Ovie Smarterware plans to tackle this huge amount of wastage through a SmartTag system which works alongside Amazon’s Alexa, notifying users when the food in their fridge needs to be checked for freshness.

The technology makes use of ‘light rings’ which glow green, yellow or red based on the freshness of the food in your fridge. When a SmartTag changes from green to yellow you will receive a notification which will inform you of the change and how you can best make use of the food that evening so as not to waste it.

Ovie Smarterware uses a database of information to gauge how long your food will last – something that they hope will become more and more precise as the technology becomes more popular.

Ovie has a number of different products including containers, clips and universal connects which make it easy to tag everything from leftover pasta to a bottle of wine.

Ovie CEO and co-founder Ty Thompson commented, “People don’t want to waste all of this food — it just happens. We’re busy, we invest time and resources to make a great meal, and then we end up throwing away a large amount of food simply because we forget about it. We wanted to help solve this problem by creating a product that would be simple to use and bring a more mindful approach to food storage.”

So far the company has raised £12,764 of its £29,818 goal.